Marina Dirks, the Principal at S&C North America, a corporate responsibility and sustainability consulting firm, spoke with SUMANI’s Aksheya Chandar about her experience getting to her esteemed position and her perspective on corporate sustainability at large.
Hi Marina, thanks so much for your time today. Why don’t we start off by you telling us a little about yourself and your background?
I grew up in Germany and at some point decided that I wanted to pursue an education in business and economics and quickly got interested in sustainability. I started in 2005, at a time when very limited standardized sustainability management education, like what you guys have, existed. For example, you could study environmental engineering, but it lacked the management perspective. I studied business and economics, and within that field, I tried to do things that have to do with sustainability. While trying to build my business background, I did internships in accounting and business development and worked with multi-national corporations (MNCs). I also tried to apply for scholarships and competitions in the field of sustainability and did an internship with the United Nations. I wrote my thesis on global governance – specifically, about public-private partnerships with the UN. I basically was forced to find creative ways to bring sustainability into my studies since there were no programs on sustainability management offered back then.
Was there a specific area of interest within the broad realm of sustainability?
I think in the end it’s all closely linked, but I was mostly interested in the management perspective of sustainability: How do you shape your business strategy and make your product portfolio to be more sustainable? Basically, general questions which one learns at the business school, from a sustainability angle. I think one of the first theories I learned about within sustainability was Porter’s value chain analysis (Strategy and Society: The Link Between Competitive Advantage and Corporate Social Responsibility, 2006) which talks about how to incorporate sustainability into the core business of a firm, instead of only adding corporate citizenship activities on the side. Another paper addressing the sustainability of a company’s business model that I worked with during my studies is Marketing Myopia by Theodore Levitt. It looks at long-term market trends and looks at how business models might get outdated over time. I find this very relevant for sustainability because I feel it encompasses the environmental, social, and governance aspects of a business and calls for ideas on how to make a business more sustainable. I am very passionate about looking at sustainability from a business perspective. Continue reading “SUMANI Trendster Blog: Interview with Marina Dirks of S&C North America”
